I'm going to preface this with a 'wat' and a 'why' and bring in a quote from the front page here.
So, right. Why do people avoid PvP, exactly? It couldn't be the fact that PvP in this game can be intoxicating without the other party even trying to be toxic. This lack of awareness is almost fucking legendary, honestly. The idea that they don't know after a decade of PvP servers, /pvp toggle and shoehorning WPvP into almost every expansion why people tend to avoid PvP is fucking laughable.The team isn't 100% sure why players are hesitant to engage in PvP combat. Is it the fact that there is a person on the other end, so they feel pressure and stress, or is it the behavior of the character on the other end.
Of course some players do not like PvP. I honestly fail to see how they don't know, but it's because it involves A) Fighting against a player (which has more skills, health, mobility than any sort of mob, AI or not) B) Taking time away from what they were already doing in the open world (they act like there suddenly isn't enough to do, again.) and C) The lack of reward for actually successfully engaging and killing another player is just astonishingly bad for anyone not looking to get a quick dose of dopamine and adrenaline.
They couldn't be less aware if they were a turtle inside it's shell inside a box inside a lead crate at the bottom of the Marianas Trench.