Companies do force them tho. They make those "buttons" and "shiny stuff" highly desirable for kids (as in deliberately targeting vulnerable for exploitation population in order to exploit them)
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You sound like someone who never actually had experience with kids. You do realize that sitting down and saying to a kid "don't waste your money" doesn't stop them from wasting their money? Or, you know, that kids can lie, steal, take money from other kids via various means? If we allow companies to exploit kids we fail as a society. Not because we "suck a parenting", but because we put corporate profits over mental health of kids.