I've 5 characters at 110 with no desire to gear them all as high as my main that I've managed to get to 369.
So, without any desire to gear up, what is there which I could do? Pet battles are astoundingly dull. I have most mogs I want. I've got the reputations I want. I've no desire to get more gold, as I don't really have any use for it. I haven't the time or inclination to raid, it takes up too much time and requires more investment than I can muster to an end (better gear) that I don't care about.
So what is there?