I have been hearing some folks say this on the internet and I agree. There is no deph to these stories anymore and Blizzard seems to throw away character development from previous expansions so that we can kill them later on(see Nzoth and Deathwing). Same thing is going to happen in shadowlands we are going to kill the Jailer in the end so the tension and mystery is gone. They need to bring in competent writers again.