Originally Posted by
segara82
Well, i am a bit lazy and will simply copy the things i wrote you back in the Obi-Wan Kenobi Thread:
1.
Great, now let's take the gross and turn it into the net, the REALLY important part.
Total domestic for all movies: 2.806.247.432 *0,6 = 1.683.748.459,20 $
Total foreign for all movies: 3.092.357.313 *0,4 = 1.236.942.925,20 $
totals to: 2.920.691.384,40 $
Congratulation, your IP, which you bought for 4 billion dollars, has after 8 years and 5 movies, not recovered the initial investment.
Oh, they managed to cover the cost of most movies (Solo officially bombed and Rise has so far maybe broken even), but as a shareholder i would start asking the important question when these 4 billions will be regained. In another 16-24 years?
2.
The merch so far has abysmal sale rates, and the 'old' merch has the disadvantage (for Disney) that they have to give George Lucas his share.
The latest financial report considering SW Galaxy Edge shows that it is failing to meet expectations. Sure, revenue is up because ticket prices are up, but attendance numbers are stale or falling. But don't take my word, Disney said so themselves in their own report.
Every company compares the profits with the investment. Especially a big one like Disney.
From a purely financial point of view SW has been a bad investment. It has after 8 years and several big projects a maybe 25% ROI-rate. That's about 3% ROI per year.
For the proud sum of 4 billion dollars Disney could have instead made more money by buying other IPs, or creating their own, new IPs.
Look at Frozen, 2 movies, lots of sold merch, no problematic reports about production issues or fan protests, basically for free IP, ... raking in billions.
Marvel, bought for a comparable prize, is still going strong after 11 years and 23 movies, and aside from the Larson-hiccups beloved by fans, selling merch .. further raking in billions and already a net profit.
Even their live readaption/remakes of classic Disney movies shows better numbers.
Star Wars is, as a whole after factoring in all costs of acquisition, production, and advertisement, still a loss.
Did some movies make a profit? TFA and TLJ did at the box office. tRoS so far, not.
3.
While TFA and even TLJ brought in quite a lot of cash in ticket-sales, they failed to sell merchandise. RoS is even worse, barely making more than a billion in tickets.
Please remember that those nice, big-sounding numbers are the gross, from which Disney only gets a percentage. From the 500+ millions domestic Disney gets a whopping 60% on average, so in the ballpark of 300+ millions. The foreign market is even worse, with Disney usually getting 40%, so maybe 200+ million dollars.
Now compare the net takeaway of 500+ million dollars with the 275 million dollar productions cost, and then double the cost to account for marketing.
RoS is having a hard time breaking even, with the slim chance of making a loss at the ticket booths. As of last week (Jannuary 24), RoS is behind Rogue One in box office performance.
TLJ is NOT selling on the DVD/BR market, we can expect RoS to do the same. Merchandise sales, especially for the new characters where Disney does not have to pay George Lucas anything, accross the globe and board are down.
So far Disney has, if you look at the net numbers and not the gros, not re-earned the 4 billions they payed GL.