MAJORA'S************ stupid auto correct
hear me out... imagine if they developed the server to have npc's move around and progress through a story like the quest-givers in majoras mask. every weekly reset will also reset the progress of the quest/story you are trying to do, meaning you can only realistically do one or two a week due to time constraints.
imagine having 20-30 or so important npcs in the game that all have a story. the quests unlock as the week progresses and as you continue to do them. similar to majoras mask, you could have a window of time in the middle of the night to snag the next part of the quest, and you have to finish it before dawn or else its failed and u need to try again... from the start... the next week .
they could make class specific quests that are really hard and have steep time restraints or gear checks. they could do exactly what majoras mask did for character development. force you to work with in game characters and really get to know their personalities and motivations. if you dont care, you dont have to do them. they are there for the purpose of challenge and the reward is some cosmetic thing.
i am not saying add this for every measly npc. just the 20 or 30 that the devs want to build on. the storytelling would be interesting, and it would be fun to have that added element of surprise and suspense. i fondly remember the 3 day cycle in majoras mask, and i think a 7 day cycle with some cool npcs would be very easy to manage.
for instance, lets say you play a mage. on tuesday, at noon server time, khadgar is in stormwind for 15 minutes. he wants you to meet him at midnight in dalaran, secretly. you wait 12 hours, meet khadgar and discover that some secret shit is happening and you go on an awesome adventure collecting things, exploring places, and killing stuff. they could have long gathering quests, puzzles, kill quests, anything at all that suits the story they are trying to tell. on monday, you reach the final quest that is only active for the 15 minutes before the servers go down. you to die on the boss or fail the puzzle. as lame as it is, it makes for a great opportunity to flesh out a story because that entire week you have spent totally invested.
the reward is a mount, or a transmog item, azure dragon blue fireballs. your character gets a flavor ability that leaves blue shit whenever u walk when toggled.
and that is one or two of maybe 100 rewards. give each outcome, positive or negative, a reward of sorts. save stormwind and get a mount. let stormwind die and be "burdened" with a twilight/infinite dragonflight banner u can wear on your back that week.
it would work /shrug