In 2.4.3, Horde had racial advantage.
2.3.0 brought with it a number of changes to alliance racials.
Fear Ward from ( 30s CD for Dwarf/Draenie ) -> ( 180s CD for ALL priests )
Escape Artist from ( 60s CD) -> (105s CD )
Blind no longer considered a poison (Stoneform can't remove)
Dwarves held up the Alliance on their shoulders, but if Blizzard is going to use 2.4.3 as a template, anyone with forethought (who doesn't care about looks/lore) will decide Horde is better for PvP overall. On PvE servers, the problem won't really be noticeable, but as most people choose PvP servers, most people will go horde.
Another big issue is how they're going to handle those that didn't play Classic, but now want to play TBC.
Having the option to play on a fresh server is absolutely essential for those people, along with the many who just want a clean slate. If private servers are any indication, it's that people really like that fresh feeling, no matter how many times they've had to restart. Like having a nice cozy shower after a hard day at work.
I say option here, because of course they're not going to eliminate all the hard work of those that have played Classic since its inception. They should be rewarded for their efforts with easy leveling in T3 gear, along with keeping their character names etc. Anyone with the stamina and resilience to level a Draenei/Blood Elf in the pre-patch, deserves every advantage.
Capping gold might be a good idea, along with only allowing you to keep essential BoP items, perhaps there are essential non-BoP items as well that I don't know about.
There are problaby a lot of other issues (please mention them), but these seem like the most important to me.