Personally I think it's a great addition. I see murloc icons all over the place, and I saw this other guide teach the guy how to use a halloween wand on him. It was pretty cool.
I've helped a russian player today using google translate. He was so happy that I was able to answer questions he had.
I love it, and I think it works!

So what are your thoughts and experiences with this new system?

p.s. I'm not seeing any murloc/flag icons in the chat btw. Even turned off prat to try it.