I think in a virtual world, in an MMO, really the players are the story.
Game designer Chris Kaleiki was an employee of Blizzard for 13 years, and in that time worked on World of Warcraft PvP, class design (in particular the monk), and its Ashran zone, among others. He's been there so long he's got two characters and an item named after him. But this year Kaleiki left Blizzard, and in a 15-minute video posted to YouTube he explains why.
"For a while now, probably too long, I've just been unhappy with the state of the game," Kaleiki says, noting that the addition of Classic highlighted the differences between its vision and that of the modern game, which he describes as "a little muddled". An example he gives is the changing importance of guilds.
"I think in Classic the guild's a big deal," he says. "To do anything at endgame you really need to be in a guild. What this does is it creates interdependence among players, where they really need each other in order to be successful. And I think this can feel really restrictive at times, but ultimately what it really does is it creates cohesion, it creates community."