I think it was more deliberate than that. It seems like between some of these details, it does seem as though it's meant to stoke the imagination too much. Shadowlands is little more than wood and skulls. Battle for Azeroth communicates "water and war". There's far too much in this single logo for me to think it wasn't made to stoke speculation, especially given it was posted here with no sources other than "discord".
No expansion has mixed three different themes into its logo. It's anti-aesthetic and unintuitive for newcomers.
A name like "Empire of Dragons" would require a more traditional artstyle, probably wooden or natural themed.
An expansion about the Naaru and/or the Void would have a different name, period.
That doesn't mean that either of those expansions couldn't feature the other things, but they wouldn't all be combined in the logo. Battle for Azeroth was ultimately about Old Gods, but the logo was war-themed to match the name and first patch.
You guys DO realize we have 5 more Zereth's to actually...go to, right? Light and Shadow's not gonna happen for a bit...
So, calm your shit people.

Just following this trend, what would you say about the comparison of how Titan-y the EoD logo appears vs how Titan-y First Ones aesthetics appear?
I'd say the EoD is far less, but of course then it's interesting we're lead to believe TFO's are indeed separate from The Titans. (We'll see, lol.)
Idk, I get Goriona vibes from Dragon Soul when I saw this logo.
https://wowpedia.fandom.com/wiki/Goriona
The Naaru comparisons with their similar shapes to something like Xera are at least visually comparable to something we have seen (Lending credence to it being fake, I'd say), are probably a better lead than the forced 'must be a type of titan tech we haven't seen yet, like when they did that in 8.0' line of thinking.
It's gilding is fine fan art, but I will wonder what happened (who they lost maybe) with that part of the art department if it somehow is the real deal.
Why is it so chalky/brushstroke/painterly in comparison to even the clearly painted Shadowlands gilding? I've tried to see if it's just over-exposed for some reason, but I don't think so, and why would it be? it's a digital leak.
Last edited by Archmage Xaxxas; 2022-02-01 at 08:46 PM.
DRAGONMIRE BINGO2024 - 11.0 - The 10th Expansion - The 20th Anniversary of World of WarcraftFor Azeroth!
Pretty much we never will. That’s just another part of lore that’s brought up but will never come to fruition. And honestly, who wants to visit five other Zereths? We‘re going to Zereth Mortis and the others will be forgotten in the long run, maybe mentioned once or twice.
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I would have loved if we went to a Zereth that has already been overtaken and become a stronghold.
Sadly Zereth Mortis seems to imply that once they get there they win, but learning for instance that the Void Lords used Zereth Umbra to create the Old Gods or generally just increase their numbers would have been such a neat plot development.
The world revamp dream will never die!
Yeah Blizz likes the name/logo to be very concise. It's either based on the primary threat (BC, Wrath, Legion), the location we're going to (MoP, WoD, SL), or some major event attached to the expansion (Cata, BFA).
Empire of Dragons satisfies far as I can tell none of that. It looks like a void expansion which you'd only know if you dissected the logo.
FFXIV - Maduin (Dynamis DC)
I think the name leaves enough room for speculation. We already have an Empire in the game, The Black Empire. This could be the reference the name is coming from. And many of the Old God servants do have Empires, too. Trolls do have Empires as well, iirc. So it’s not too far fetched.
I find Warlords of Draenor to be as unspecific. We had no idea who the warlords are before Blizzard announced them.
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