Daloser isnt exactly a good writer so don't expect much consistency or sense from the story.
His approach to storytelling is to keep everything hidden/unclear until the end but he does it so badly that everyone loses interest before that end even arrives.
Also i am sure that instead of a pen he uses a 2handed club to write his characters, no other way to make them so blunt and basic.
I really wish blizz returned wow to more mundane adventures and less of this "universe apocalypse" every 10 minutes.