Look at it from there view people have been paying for one transfer or another at similar prices since wrath why stop now when they can make easy money?
- - - Updated - - -
That would be a rather stupid plan as they’d get a ton of bad Pr first like they did and then even more bad Pr as people say they set it high first just to scam people with a discount.
Them sitting it near there other transfers prices (faction change 30$) and then listening to feed back and adjusting it makes a lot more sense given that they have been almost constantly listening to community feedback since shadowlands beta.