What's good about FFXIV? It's fun?
It's been a very long time since I forgot what time it was and saw the sky getting brighter while playing a game. The only game which still does that for me is EU4.
I've played the first iteration of the game, played the new release for a while but lost interest. But now, playing with friends, the game is kinda growing on me. No goal of being top tier, server first attempts etc. Just blatant good fun. I do think that is the charm of the game currently, at least for me it is.