Why would Facebook bury this report?
Looks like Facebook love the "engagement" driven by professional trolls. Does your favorite gaming site have a similar problem?
Joaquin Quiñonero Candela, a director of AI at Facebook, is sorree.
Troll farms reached 140 million Americans a month on Facebook before 2020 election, internal report shows. In the run up to the 2020 election, the most highly contested in US history, Facebook’s most popular pages for Christian and Black American content were being run by Eastern European troll farms.
The report, written in October 2019 and obtained by MIT Technology Review from a former Facebook employee not involved in researching it, found that after the 2016 election, Facebook failed to prioritize fundamental changes to how its platform promotes and distributes information. The company instead pursued a whack-a-mole strategy that involved monitoring and quashing the activity of bad actors when they engaged in political discourse, and adding some guardrails that prevented “the worst of the worst.”
But this approach did little to stem the underlying problem, the report noted. Troll farms—professionalized groups that work in a coordinated fashion to post provocative content, often propaganda, to social networks—were still building massive audiences by running networks of Facebook pages. Their content was reaching 140 million US users per month—75% of whom had never followed any of the pages. They were seeing the content because Facebook’s content-recommendation system had pushed it into their news feeds.
“Instead of users choosing to receive content from these actors, it is our platform that is choosing to give [these troll farms] an enormous reach,” wrote the report’s author, Jeff Allen, a former senior-level data scientist at Facebook.
The report found that troll farms were reaching the same demographic groups singled out by the Kremlin-backed Internet Research Agency (IRA) during the 2016 election, which had targeted Christians, Black Americans, and Native Americans. A 2018 BuzzFeed News investigation found that at least one member of the Russian IRA, indicted for alleged interference in the 2016 US election, had also visited Macedonia around the emergence of its first troll farms, though it didn’t find concrete evidence of a connection. (Facebook said its investigations hadn’t turned up a connection between the IRA and Macedonian troll farms either.)
“This is not normal. This is not healthy,” Allen wrote. “We have empowered inauthentic actors to accumulate huge followings for largely unknown purposes ... The fact that actors with possible ties to the IRA have access to huge audience numbers in the same demographic groups targeted by the IRA poses an enormous risk to the US 2020 election.”
How do you deplatform bad actors, when the management loves the bad actors?