Originally Posted by
Ashana Darkmoon
You don't know that is the reason people stop playing, that's the thing. Nobody does. It's pretty frustrating, especially to the companies! But it's true.
This stuff always reminds me of people talking about swing/unlikely voters in elections. Political campaigns (in the US) spend ungodly amounts of money trying to court them, but a lot of research shows that it's basically an impossible task (or as Biomega said, the cost is so high that it isn't worth it). Many successful campaigns (especially the lower you go) focus on the bang-for-the-buck reliable voters instead, which is one reason so many ads are targeted at old people. Why spend $1000 to reach one swing voter when you could get 100 reliable ones for the same price?
Anyway, in wow terms, even the "perfect" mmo is never going to get 80% retention or participation. The reachable section of your audience is much, much smaller than that.
Most players will never even get to the level cap in a new game no matter what that game does or how good it is. I remember back in the day Bioware had some stat where like ~10% of people who bought the game even finished it, and this was an early mass effect title with excellent reviews
Ghostcrawler had some pretty fascinating insight on this particular phenomena. I'd encourage a read through because it's one of the few insider takes we've had from somebody who has actually looked at WoW's retention data.
This part, in particular is what I find most damning about all the arguments we see on forums about how {x-} or {y-feature} "ruined the game:"
"Dropping a game because of a specific design change (despite what you might read on forums / Reddit) is actually pretty rare. I know it happens, but if you’re stack ranking the reasons why people quit, those specific responses end up being so far down the list that it is hard for a development team to take actionable feedback. It’s really rare you see “Wow, that change we made cost us 10,000 players. Let’s revert it!” So overall, I would not advocate boycotting a game as a way to make a statement, especially if deep down you still love the game. You’re just not likely to drive change as a result."