Videos games cost what they cost, you know you have to pay salaries and such and not many indy games are actually that great or have long lasting gameplay, ppl have been playing D3 for over a decade so ppl with do the same with D4 and with it being more online based it should last even longer. Whats anti consumer about paying 60 bucks and playing that game for 1000 hours, it seems ppl dont know what anti consumer actually is.