All I need to ask is: what does WoW give you? Years of spamming the same Valentine dungeon from 10 years+ ago for a 0.001% TCG rocket recolor mount?
And some events give less exciting rewards some years because they cycle it out. One year, Valentione gives better rewards, other years, it's All Saints' Wake. And there's always an associated questline with it. Your claim that "people just skim past it anyway" doesn't suddenly do away with that. It's a cop-out.