Well small streamers WILL get to take advantage of it. Not to the extent that the well established larger streamers do, but even a small time WoW streamer can see an influx of money from this. But yeah, people like Asmongold will see a shitload of money come in from these gift subs above the already nice increase of viewers from twitch drops above the increase of viewers for a new expansion. That's a triple win for them.