TV, radio station signals, wireless, we haven't broadcasted so much as we do know, and none of those are directional, just like the first signals weren't. That is our signature.
It's more like pointing the antenas to the right spot and tunning the right frequency. The hirdrogen lines seem to be a consensual option for listening and sending signals to stars... But we haven't found absouletely nothing since SETI started to listen radio signals comming from outer space. Not even the famous WOW signal is a prove of other civilizations, has it could easely be some sort of interference