It looks like Bioware will host a panel on their plans for a Mass Effect movie on this years Comic Con.
There have been rumors surrounding a potential Mass Effect movie project for quite a while but so far very little tangible information was known.
If done right, a Mass Effect movie trilogy could have the potential to become this generations STAR WARS. But it could also end up being another cheap attempt at gamers cash like many other video game movies have been in the past.
Source:
http://movies.ign.com/articles/118/1180916p1.html