So Blizzard is lazy for not having a major new feature go live during their anniversary such as when achievements went live and we got the baby blizzard bear or when Wow had its milestone 5th anniversary we got our 2nd and only other pet so far? Really? They told us pets would be for certain milestones. 9th anniversary isn't a milestone. We don't even have anything major happening this anniversary. Why exactly should it be special? It isn't laziness it is Blizzard doing precisely what they told us they were going to do and yet you people two years later are still throwing a temper tantrum over it.
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The point is other mmos do things differently because their circumstances are different. It isn't a hard concept.
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No one is playing Wow as a favor to Blizzard. If you don't get $15 worth of enjoyment out of the game each month then quit. No amount of freebies is going to change your view of the game.
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Again it isn't a matter of effort. Blizzard flat out straight up said they don't consider the past few anniversaries to be major enough to warrant giving us something bigger. You can disagree with them all you want but that doesn't make them lazy. After all the player requested changes Wow has seen over the past few years with many more to come in Wod it is absolutely mind boggling that anyone can accuse Blizzard of being lazy with a straight face.
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Different games, different communities, different styles of development. Blizzard has gone above and beyond in regards to responding to what players want so don't even try to play that card here. Companies exist to make a profit and that profit hinges on happy customers. Blizzard can't afford to not care. No company can. Just because Blizzard doesn't capitulate to every customer's whim doesn't mean they don't care and if anything Blizzard is more than willing to take a hit in profit or subscriptions if it means making a better game.