A magical island with epic gear lying around, just pick it up.
I just don't get the attraction, is this all that the dev's can come up with? For a game the still requires you to pay a subscription, i would almost call this an insult.
Where is the story, the journey, the adventure, the expectation ?
Even if it is just for alt characters i still like to progress it over time, like doing 5 man dungeons which are now totally obsolete. They used to be some of my favorite content in Wow. It just seems like very lazy design. I guess "endgame" really is all that matter, but i don't think it has ever been this obvious.