Most players don't have the will to win. They play rnd bgs because they want to have "fun".
They stay away from objectives and are the first people who cry when they get steamrolled because the others do objectives.
And yes, most of the time that are the "elite" pvp'ers.
In my eyes only wins should award rewards. With that maybe more people start to do objectives instead of having "fun" killing people on pointless locations.
You can have "fun" and play objectives, but that is 1500 rating people play.
You as the glorious 1500+ elites don't have to play for the team, you are the team.
I will never understand this "kill, kill, kill" mentality. You want to kill? Guess what where most of the people are. Yes, near objectives.
Winning objectives even grants more kills, but that is a 1500 rating secret, so psssstttt.
But so am i and i am the person that hates losing more than anything else.