Correction, you don't want dailies as content, and if your in a raiding guild you're probably surrounded by people who share the same opinion as you. However, there are far more players who don't raid then do, though it's getting closer with LFR "raiding" and guess what, they don't want raids as content they want fun engaging and rewarding dailies which Sheildwall hit perfectly. IT's funny while I've kept my main in raiding guilds I've always had alts in casual guilds to hang out with RL friends and people I've met in game and enjoy doing dumb stuff with. Guess which guilds are by far bigger.