yea thats long gone. welcome to what the millenials call "inclusion" i think. or equality or some such. Or entitlement? all of the above?Well, back in vanilla, the top guilds on the server would join BGs as a team so they could "show off" their raid gear in a PvP setting to other people on the server as a victory lap and maybe a little guild advertisement. They'd stomp you in Arathi Basin and you'd be like "wow they are good who are they? Oh one of the top raiding guilds on the server!" And you'd almost feel honored to get killed by them or to kill them because these were the big boys coming to play you.
Also, due to the intense competition between guilds to get ranked as best on server, guilds would do farming and alt leveling and gearing to focus on the task of beating out their rival guilds on the server.
Today, none of that exists. There is no server pride. No server identity. People show up to raid log. And then start asking WHY do I want to raid log. So they even stop doing that. All of the social mechanics that existed in vanilla (and BC) provided the WHY which was stripped away in Wrath.
And that...is why Wrath sucked. The server community built up prior to wrath hung around in vestigal form for most of Wrath but by Cata in was gone and sub numbers began their descent.