Originally Posted by
Thefatness
B2P/F2P games need money in order to be maintained and have new content created for them. 99.7% of the items on the ESO store have zero outcome on anything in the game other than cosmetics. No one is forcing you to buy loot crates. Yes, it's greedy, but so is Blizzard offering six month subs with a mount in order to keep the margins in the positive during the next content drought. Activision has a much longer track record for greedy microtransactions than ZOS does.
People want games to be free but aren't capable of understanding the cost to create and maintain them. Simply offering $1 skins isn't going to keep the company or the game afloat, nor pay developer's enough to continue working on the game. If you don't agree with loot crates, here's an extremely crazy and unheard of idea, don't buy them. I know, it's hard because ZOS is clearly forcing you to take out your wallet and buy the crates or expensive houses, etc. Anyone familiar with F2P games knows that in most cases, "whales" are what make-up a majority of the F2P sales. Star Citizen is a perfect example of this concept, the game is almost entirely funded by people with way too much money to spend on games. There are people who play ESO who have unlimited funding, this lets them support the game if they choose to in the way that they see fit, but if they don't, here's another mind-blowing concept, they don't buy it. Expensive cosmetic items in a game are no different than the rich guy down the street who drives the Lambo. There will always be things in life you cannot afford that others can, letting it control whether or not you can enjoy something is a joke.
If the items, THAT ARE OPTIONAL, for sale in-game that are there for the sole purpose of keeping the game, employees and servers working is what deters you from this game, you don't like the game. You can buy the game and play for free. If you want more and want to show a little support but don't want to go crazy, you can pay a standard sub that many other MMO's have and have access to virtually everything except for a few things, while also getting currency to spend in the store. If you have enough disposable income to support the game you enjoy beyond that, the choice is there to do so.
Every single company running a game with an item shop can be labeled as greedy. There are far more greedy and shady tactics going on in games like WoW that aren't as apparent as item shops. ZOS is a long way's away from being one of the greedier developers. Every item shop has expensive items, up until recently virtually every online game had loot crates, every company wants to MAKE money(this is the craziest concept in all of history) and every company has bills to pay.