Originally Posted by
DrakeWurrum
I don't think having that competitive mindset is a bad thing, so long as they actually make use of that mindset, and attempt to seriously apply it.
So long as it's, I suppose... driving them, fueling them to put in 110% to making this game everything it can be... where's the harm?
Other games would say it as a sort of way to say "Hey, look at us, we're awesome too, stop playing WoW and play with us!" And then it turned out they either had made a WoW clone, or didn't put in enough effort to match up to claims. In other words, it seriously was pure marketing hype.
He's just saying it as a sort of... "We want to be better than the top dawg yo" And he actually means it.