Right now we are in that period of pre-launch anticipation. Blizzard, and other companies that do this (i.e. all of them.) would have you believe that the universe will fold itself in half if people were able to play the game just a few hours earlier than their projected launch time.
So do you love this completely manufactured period of anticipation? Do you hate it? Are you somewhere in the middle? Do you think it's unnecessary?(i.e. rather than stick to a pre determined launch date they should launch as soon as they have their resources ready). Or do you think it's best that publishers use every second possible to make sure nothing goes wrong? Discuss!