- Change the questlines in each new expansion, only slightly. This way as you level, you are getting new content, rather than just end gamers always getting the new content.
- I'd like to see the number of quests per zone reduced to 25 and actually tell a story. A new story, that blends with each new expansion. If they want to exceed expectations, they need to think outside the box and spin things around a bit.
- Add in more group quests. These were key in TBC. You formed groups, made friends, and brought down elites like the wizard in Duskwood, or the Nessingwary end beasts like King Bangalash. Cooperative gameplay is the key to an MMO
- Reduce the flight ceiling, and incorporate a little danger here and there. Maybe spear tossing trolls in STV, or frost drakes in ICC. Put some element of danger for flying in each zone. Will keep people from run-lock/alt-tab. They will come back and need a rezz.
- Add surnames. Even though there are addons which do this, I would love to have the ability to toggle on a 2nd name. I should be able to make a first and last name to go with my title. Some people will use it, others would not. But having the option would be nice.
- Scroll of town portal. Permanent spell item to replace hearthstones. Instead of being forced to go to ONE location, you may now transport yourself to any major city or town, as long as there is an Inn. It would be a 10 second cast and would create something akin to the Death Gate for Death Knights, and when you step in, the world map appears with all of the Inns. You select one and off you go.
- Barber shop for mounts. Maybe I am tired of my Tundra mammoth being brown. Maybe I want a white one, or a grey one, or a black one. Maybe my Swift flight form would look more awesome Dark Green or midnight blue. Customizing the look of my mount would set me apart from other mounts.
- Raid stones. With the purchase of the raid stone (2000 valor), once in a Raiding Party, you can use your Raid Stone like a hearth Stone. You select the raid you are all doing and use the stone to transport yourself there. 30 min cool down. No more taking hours to get raids together. Now, you can join, and port to the raid. No warlock? No problem.
- Raid Tokens. Each boss kill earns you a token which can be combined to a sum total (10 tokens) allowing you to purchase from the In-Raid Vendor, a piece of gear which would normally drop from a boss. This means after 10 kills, you are at least guaranteed ONE piece of gear. Once the first token drops for you in the raid (from any boss), you will not collect a 2nd one until the lockout expires. This will maintain the duration of the content and improve gearing, even if only slightly. It would be close to the token system we had in TBC and Wrath, but not so generous.
- Class changes. Since we now have a token that would allow you to boost from 1-90, I would offer a second token allowing you to change your current class (not professions or anything else) to another class of equal level. So, you got a Warrior to 90, but are just not happy? No prob. $60 and we will turn that Warrior into a Paladin. There would be a 90 day cool down preventing constant swapping, and the price is equal to another existing service of similar magnitude.
- Quest hubs. When questing in a zone, you can get every quest available in that zone the first time, and then do them in any order you like. This means you only have to go back to that NPC when you want to, and not just to get the next quest. This would allow players to sandbox their environment a bit more and spread out. Instead of stepping all over each other at location after location.
- Special Perk Zones. To bring life back into zones long forgotten like Silithus or Desolace, when questing in these zones, you gain DOUBLE XP. You will be prompted for your bonus XP when entering the zone and would have the option to Disable it should you not want the additional XP. Anyone wanting to powerlevel would take advantage of the XP bonus and would be questing with others who are just there because they like the zone. Also, each week, a new zone would be labeled as the Zone of the Week on the Calendar. During that week, special battle pets might appear under certain circumstances, hidden treasure chests or sacks of gold will be scattered in various spots, and a large elite rare spawn appropriate to the zone's level (and only seen by players that level or lower) will appear and can be taken down by groups working together.
- Group Achievements. Add a new category to Achievements and make it specific to groups. Example: Grouped with 4 other people for Fishing Extravaganza. Grouped with 4 other people to gather nodes. Grouped with 4 other people to complete the following Dailies. Etc. This would give the achievement hounds a new series of achievements and would encourage grouping.
- Guild XP bonus. We already get rewards for grouping as a guild in Heroics. What if we got bonuses for clearing entire zones as a guild group? 3/5 members cleared this zone together while questing. Each receives X amount of gold, and a satchel with surprises. It would rebuild the community feel of the guild and keep guilds from feeling like 5 mans where you show up, do stuff, and then just bail without talking. This would put people back out in zones and add another dimension to the achievements idea.
- PvP Wrecking Crew. When you join Rated BGs as a guild, you gain 50% more currency when you win and 25% if you lose. This would incentivize guilds who are interested in PvP to make premades and run them together for the bonuses. There would also be group achievements tied to this.
- City Destroyers. Achievements which ultimately stack in a meta to reward a very unique mount for not only killing the leaders in each city, but for also killing X amount of players and X amount of guards. Huge reward for holding the throne room hostage for 30 minutes, meaning at least ONE member of your invasion team must remain alive at all times. If it is ever a complete wipe, ALL is lost.
- King for a Day. You are randomly selected by the system when logging on and given the King for a Day buff. You get +200 to all stats and are given TWO city guards (lvl 95 elites) to follow you around and defend you for the next 24 hours. If they die, they are not resurrected. If YOU die, you lose your 24 hour buff for stats. Be careful, the king always has a pricetag on his head.
- Bounty Hunting. In the back alley of Old Town, and in the Drag in Orgrimmar, there is a shady little Goblin with a Bounty Hunting network. He will let you pay gold to take out a hit on another player (only when flagged for PvP), or let you take on the hit and collect the bounty when you finish the job. Once you accept the job, you are teleported to within 25 yards of your target and must now hunt them down and successfully kill them. If you fail, the bounty vanishes and the player is no longer bountied. If you succeed, you get paid based on the bounty.
So, those are my ideas. None of them involve removing flight, and touch on most aspects of this game. I would challenge YOU to find solutions to the game design without touching flying.
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I only mow down the ones that refuse to listen.