This. That, and forcing us to kill rares 8 billion times for the weeklies, pets, etc....
It's really the only thing left to do for most players in the game outside of raiding. That's like having a Burger King be the only fast food joint in the area and then remarking on how popular it is thinking people actually enjoy Whoppers when it's the only thing you can get for lunch in a reasonable amount of time.
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It's actually 5g. The point is, Burdens should have been BOA from the get-go.