I don't think at this point after all this time makes sense to actually resuscitate this dead horse. The market is already full of games like this and while the gameplay may be good, it lacks any form of substance to make it last.
As someone else said before, it's a brand new IP with basically no community, no core playerbase, no hype left. The name is associated with the image of a failed project, so nothing really good can come out with good investment. Maybe i'm worng and EA sees potential, but. it looks a remote chance.