Why WoW subs are declining and have been declining for the last 7 years is obvious yes, it's an old game, and people are simply tired of it. That's what I have been saying for the last 5 years. It's not doom and gloom as people may want it to be, me and you have the same view on this. WoW will die of a natural cause, not because it's a horrible game now vs Vanilla or the other expansions. And that is of course, of age.
I think what I am talking about is another subject, and a lot less about reputation. It's more about the whole game and the future of WoW. How to stop making veterans quit, and how to get new people in.