I've played WoW steadily since close Vanilla Beta. I've been invited to nearly every closed Beta/Alpha since the game was released. I'm one of the lucky ones who was sent the Orc statue by Blizzard for their anniversary several years ago.
Needless to say, I've been a die-hard WoW fanatic since 2004.
I've played through all the highs, all the lows, and through all the screams by internet trolls saying "THE GAME IS DEAD". Hell, I made it through WoD without so much as a blurp in my steady play.
But now...
Now is so hard to log in. I'm honestly starting to feel like all the overly negative internet trolls and really want to scream "THE GAME IS DEAD". Ugh.
In the last couple of months, I've been trying several other games out there. I've maxed myself out in Division 2, been playing some Divinity: Original Sin 2, good bit of FFXIV, and other single player games here-and-there. Having played a good bit of FFXIV I learned a really valuable lesson regarding WoW. It's just so toxic compared to other games out there. FFXIV, for example, has an incredibly helpful, polite, and kind community where everyone understands people are new at times. They know people make mistakes. They know people just aren't perfect. Mistakes are made, everyone moves on without drama or emotional outbursts, and life is good.
Then I logged back into WoW to heal an LFR. Yeah yeah, I know what you're going to say, LFR is probably the most toxic of toxic places in WoW and should be flogged for it's crumminess, but ya know what, other games have "LFRs" too. And they just aren't as toxic or negative. While in the LFR, someone made a mistake, not sure who or what mistake was made, but a mistake was made and a couple people died. A good portion of the people in the group immediately became irate and starting berating this person endlessly, not bothering to "Vote to kick", they simply wanted to vent their frustrations in the most toxic and overly negative and harmful way possible. They WANTED to "hurt" this person on a very personal level. When I brought up everyone's toxicity in chat, I was essentially berated myself.
This very well could be an extreme example, but it's the one I'm stuck with.
I'm a big boy. I'm 46, retired military, and spent most my life in emotionally charged and "tough" situations while serving. Now I work with legal mediation services as a volunteer, and have extensive training (as part of my Master's Degree) with online bullying. I'm used to it. I can take it, I can dish it, but not everyone is like me. This behavior can really have a lasting effect on people. And the ambiguity of being behind a computer monitor allows this type of bullying to occur with an unsettling frequency, without consequence to their actions.
After this happened, I went back to some other game communities and posted similar stories, asked in-game regarding this situation, just to see how others would react, and for the most part, the answer I got, resoundingly, was "that's why we don't play WoW". WoW as a game might be going through some tough times with its content droughts, it's lack of interesting game mechanics, or whatever else you can pin on the development team behind the game. But time and time again, it always comes back to the general level of toxicity that exists within the WoW community as being the key factor that drives people away from the game. Sure, many of you will/could give me numerous examples of personal triumph over the internet trolls of the world, or how that's not at all what drove you away from the game, but the fact remains that MANY people ARE being driven away from WoW due to the community negativity and toxicity.
NOTHING will kill WoW more than a toxic community. Not bad mechanics, lack of content, or crappy raids. People will still show up for those. There are die hard's out there, like me, who will always try to "make it work". But when it comes to toxicity and flagrant negativity, nothing more could be the signal of the downfall than the community turning on each other. Eventually WoW will be good again (hopefully!). But without players coming in, trying to pick the game up, learn it for the first time, or even trying to see what all the the hype's about, WoW will never succeed.
This is a systematic issue with more than just a select few within the community. For the love of the game, be kind. Be patient. Be forgiving. Teach, foster, and mentor others around you. It's easier to achieve success through positive reinforcement rather than negative reinforcement. If we want a robust community, we have to do OUR part to encourage others to come here. Blizzard does their part, and we do our part.
TL;DR - Stop being a douche (if you are), or stop others from being douches.