https://www.nytimes.com/2020/12/01/u...tion-loss.html
I don't entirely disagree with his assessment, actually. Trump's blundering handling of the pandemic, specifically his complete lack of empathy even after recovering from the virus, hit him extremely hard.“We lost suburban families,” Mr. Parscale said. “I think that goes to one thing: the decision on Covid to go for opening the economy versus public empathy.”
He added, “I think if he had been publicly empathetic, he would have won.”
Problem for Trump and Parscale, is that Trump seems largely incapable of empathy.