The first is pulling some of its services from the EU. That's not an attractive option given that the EU has a population comparable to the US, even if it has a lower GDP per capita than the US. In the most recent quarter, almost 25% of the company's advertising revenue came from Europe.
The other alternative would be for Meta to change its business processes to comply with the relevant orders from the European Court and the General Data Protection Regulation of not sharing EU citizen data with a US entity. This option would be costly, however, as it would entail Meta effectively needing to have large and separate data centres somewhere in Europe.
How Meta will move forward is unclear, but what seems clear is regardless of whether Meta's threat holds any water, governments no longer feel the pressure of Meta like they used to.
Last Wednesday, French Finance Minister Bruno Le Maire reportedly said he would be fine if Meta pulled its platforms out of Europe.
"I can confirm that life is very good without Facebook and that we would live very well without Facebook," he said.