That's essentially the problem with current WoW.
It has gone from exploration and immersion in a huge fantasy RPG world to "I have this list of tasks, how can I get them done as fast and as efficiently as possible".
If WoW ever wants to be great again, it needs to move away from tasks and chores, away from daily and weekly things to do and rerunning the same content over and over again, and towards creating more unique content that is supposed to be done once for the mere fun of it.