That is a big WTF mate. Yes giving a middle finger to your customers is definitely worth the risk because there are "other" people on the planet
Are two cupcakes bigger than a chocolate gateaux?
2 is more than 1 - Staytuned.
What does Blizzard stand for? Since their rise in the mid 90s to now they have been making atmospheric story driven titles. It has only been getting more and more grand. Arguably they have the most defined fingerprint in the industry. The most defined brand. Is more better? Since you seem to like the real basics lets go back to something you would have been taught at business school. The pepsi guy:
So clearly 2 is more than 1. If you sell 2 products it is more than selling 1 product - a quantifiable (but sadly not a qualitative) metric. So when pepsi guy took over this successful company called Apple clearly the go was to diversify the portfolio, more products, more markets, more business, a law like gravity
. Eventually he almost destroyed the company with this approach. Jobs came back and did the exact opposite and repeated his success again. Clearly having a brand image/focus is worth something - this is something everyone already knew though.
So what about Blizzard entertainment's current branding is in lockstep with mobile gaming? Other than they are both games I am going to say that mobile gaming is a polar opposite to what Blizzard stands for. Cheap, tacky gone in a minute thrills. Now would be a good time to remind you that the company under who's umbrella Blizzard resides has an entire unit dedicated to shoveling mobile shit. There is not some desperation for engagement on the platform here. Therefore, this is clearly a push to use Blizzard's name to shovel even more shit.
The warning shots have been fired. Diablo immortal announced to possibly the worst reception to a game I can remember other than that garbage valve released a while ago. Stocks down 7%. Guess they don't know what you know. Warcraft 3 released and is panned. Garbage release. This is a company that can make mistakes with blue chip IPs and WILL get punished for it.
It is all well and good to say there are all these opportunities everywhere but they are demonstrably not without pitfalls ok? 2 is more than 1 is far too rudimentary. They actually do have something to lose. Why is every Blizzard release breaking records? Do you understand that could all go away if the brand finds itself being used as toilet paper by Kotick's mobile shitware division?
I am not that worried though, because a: drivel like this gets spouted all the time and b: well, TBH they have damaged themselves a lot already so why the fuck not go out with an absolute whorish sellout.