I'm pretty sure they mean they're trying to make it so you can just wander about the world and find stuff to do, and that there's more to engage with than just quests/world quests/mini-bosses and so on. They've been trending that way for a while (since MoP even), but very slowly, so presumably they're intending to go considerably further.
This would be good because it would make the game more like an actual MMORPG, rather than pure quest-route following etc.
"A youtuber said so."
"... some wow experts being interviewed..."
"According to researchers from Wowhead..."
What? The most boring thing is to have to do a chore that you've already done once.
Sure, we can go into the nuances of different players, but generally speaking people put in the work on one character, and when they get into alts, they just want to relax and not be faced with the prospect of doing it all over again.
#1 Hype-Thread Shitposter - Overlord of the Hypethread
But not really so much because it was reused, but rather that everyone was kinda tired of that aesthetic.
Also the story sucked.
Returning to a place can work even if everyone has seen it before. So long as players are not tired of how it looks and it isn't the same gameplay loop in both then it's fine for the most part.
The world revamp dream will never die!
No word from Catastrophy349 still. Weird for someone who was so overly suspiciously hyped.
Coincidence? I think not.
The story of the zone was cool, but it had cool gameplay elements like the mage tower, and the 3 buildings you could buff. I enjoyed a lot of the unique world quests as well as seeing your order hall there. The Spaceship farming was fun too. It had flaws, but it wasn't as bad as people say IMO.
He has been the best Hypeman NGL. @Catastrophy349 Come take your bow.
That's the central goal of the game: player power.
And what does rep grinding have to do with "modern" WoW? If anything, endless rep farming is a relic of the past.
Besides, this would be an indirect endorsement of some possible, future Blizzard response, along the lines of: well you guys wanted systems out of the game and we did that, but we can't take everything out.