Seems like some people want to go back to more simple times in the World of Warcraft universe where the greatest threat were giant dragons, bandits living in mines, a fire monster living in the center of the world, and members of an enemy nation occasionally attacking your border towns.
I suppose there is nothing wrong with that. The scale at which WoW's story has progressed is massive but it needed to go in that direction (in my opinion). Blizzard has always been criticized for their story telling capability; if they had better writers to present the story they are trying to tell (consider everything from WoD to SL) do you think we would have been more receptive?
What other company could have told this story better?