They should had hired from casual communities like pet/mount collectors and stuff so they keep the game more user friendly to new players and absolute newbies so it grows organically and not by keeping hard core players that were already getting old.
I liked the Elitist Jerks website because I wanted to be optimal at raiding but those people banned you for the slightest excuse so it was a huge mistake respecting that for a game that first became successful for being "user friendly Everquest".