Pros:
-Interesting skill system similar to PoE's. You have a large hexagonal grid that you can socket runes (skill gems) into. Runes have 1-6 colored sides (green = dex, red = strength, blue = int) where you can attach corresponding link runes (support gems) to them to buff/alter their effects. Because the entire thing is on a grid, you can have skills share link runes, and trying to make them all fit is a nice addition to build making.
-Currencies are almost ripped directly from PoE, so item crafting is fairly familiar. Drops seem to be much more frequent, and you can combine currencies for higher tier ones.
-Seemingly lots of content upon full release (10 acts, end game dungeons, 8 players raids)
-Character models and gear actually looks pretty good for being a PC/mobile game hybrid (even leveling gear)
Cons:
-Even worse storage issues than PoE for F2P players. By default, you can hold 100 items with 100 more in your bank; crafting currencies can easily take up over half of your bank alone
-Enemies absolutely vomit gear at absurd levels at you, and autolooting pets are a paid subscription feature only
-Game can be a little clunky at times, since the PC version is built off of the mobile one
-Game does a pretty poor job in explaining what stats/currencies/features mean
-Stash and inventory are not linked, meaning you need to have currencies in your inventory to craft. With limited inventory space and huge variety in crafting ingredients, having to constantly run back and forth between your stash and the blacksmith/enchanter to craft can be a pain
-Game uses nProtect GameGuard as anticheat