Lol @ Mage Tower being brought up. The big reason that shit flopped was that the easiest and best way to do it was to farm very outdated and very specific pieces of gear that the absolute majority of people wouldn't have already and have bothered with, effectively forcing them to do trivial things for a transmog. What was the result? "This shit isn't worth it" and "this is overtuned", exactly the kind of reaction raiding would get if you got no gear progression through it. You know why nobody does keys over 15? Same reason.