Originally Posted by
Val the Moofia Boss
"Morally greeeey" misses the point. Different factions provide different flavors of fantasy. The Scourge and the Horde provide the evil fantasy for players who want to indulge in such. Likewise, the Alliance provides an unashamedly heroic faction for such inclined players to latch onto. Dilluting them by giving them "shades of grey" doesn't make that faction richer or entertain Alliance players. It just alienates them.
"Bumbling idiots vs morally grey storytelling" is also a false dichtomy. There is no reason why the Alliance leaders can't be good AND competent at the same time. The reason why they aren't is because of the biases of the writers, and problems with the way WoW is formatted (realistically one side would eliminate the other, but the devs won't allow that to happen because that results in the termination or the reshaping of a fantasy that Blizzard has sold to their customers, so status quo must remain king).