Originally Posted by
Huehuecoyotl
For me, the biggest issue with WoW is that it feels like the Red Queens race. Constantly having to go flat out just to stay where you are. This notion that every few months you have to push new content that effectively makes the previous content (and the gear related to it) utterly redundant means that eventually I start to feel like I'm wasting my time. Why work to get that gear, when you know if you do nothing for a few months they'll be catch up mechanics that mean your be gear will be back to the "current" level anyway?
Once you start to think like that, it's a small step to "well, why bother to do any of it?"
I play GW2 these days. But I had a LONG break of multiple years where I stopped. When I came back, my gear was still fine. And I had several years worth of content that is still relevant, still at a certain level of difficulty, that I could work through. My time feels valued by the game; if I spend time doing something, it will be relevant to the standing of my character, and it won't be undermined by a patch that drops in a weeks time.
I also stepped away from WoW for a good number of years. All that content they released is utterly pointless. Any gear I had that I'd worked towards was laughably redundant. I could do the old content, but on a solo basis, with either no difficulty (because gear makes it trivial) or impossible difficulty (because mechanics make it impossible to solo). There should be a wealth of content that I can dive into, but there isn't because their model is to make everthing that goes before pointless with every patch.
No development team in the world can keep up with that model. It's insane on the face of it. If there is a single change that Blizzard need to make, it's to step away from this notion the current content is the only content that matters. And it only matters as long as it's current. They need to make two moves, in my opinion; to work towards reestablishing old content of all kinds as being relevant and rewarding to max level characters. And to move towards a model where the content through an expansion doesn't invalidate what comes before it.
But that's just me. Other people have different ideas what's wrong, and different ideas of how to fix it. But as long as Blizzard cater to one specific playstyle, with one defined (and outdated) content model, there will be a lot of people looking at that and saying "not for me". And no amount of tweaks to UIs, new race or new classes can bring all those people back.