I agree that i am not the target player for them since i do not feel like applying to a guild and joining in on a regimented raiding schedule. I would like to think they want consistency where i am very much in the camp of alot of different experiences not just 1 bigger experience which is why i love getting KSM every patch cycle because it builds into the personal growth ladder i enjoy ( i change tanks every single patch and will start DF as a protection warrior ). They have to incentivize me to play more and or longer that does not involve scheduled activities which i think is not in their wheelhouse any longer since the only thing they could i still stopped anyway which was the AP systems, which is why MMO's not named FF14 / WoW ( both seasonally ) do not even get a fair shake from me since i am generally not engaged enough with them to create a longer term commitment. This past year i changed every game i played almost monthly excluding LoL and Valorant which i still play a few nights weekly.