I agree a lot of peopple are going to be getting a bit of a shock. But I do not think Anet is skirting the problem. They have come out and said, on several occasions, "endgame starts at level 1". It's in one of the convention videos and various articles . . . I posted a link to one just a few pages back. It is also a topic of lengthy discussion on guru: http://www.guildwars2guru.com/forum/...on-t15527.html
I think Anet is emphasising the 'lack' of typical endgame as much as they can, I would imagine they don't want a load of negative criticism from people when they hit 80. But people see mmo and think endgame in the wow sense (or if you like, see game and assume power creep), so until they've read a few articles or watched a video or two, they won't realise it's different. But Anet can't grab every person who hears the words 'guild wars 2' and individually tell them about endgame.
---------- Post added 2011-06-07 at 11:23 AM ----------
Where do you get this from?
You gain xp from dynaimc events, from dungeons, and from PVP. It's been stated that you could level 1-80 just through PvP if you want to. Personally, I'm planning a mixture of dynamic events and personal story. But the impression I get (and I'm fairly sure this is right) is that you could never touch your personal story, and still hit 80, get gear and so forth.
Edit to add links:
PvP: http://wiki.guildwars2.com/wiki/World_PvP
Dynamic events: http://wiki.guildwars2.com/wiki/Dynamic_Events