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WoW Down to 5.6 Million Subscribers
Blizzard has their Q2 2015 earnings call today, announcing that WoW is down to 5.6 million subscribers at the end of Q2 2015. This is down 1.5 million from the Q1 2015 call that listed WoW at 7.1 million subscribers.

  • More developers are working on World of Warcraft than ever before.
  • The Warcraft movie is a chance to expose Warcraft's lore to new audiences and increase interest in World of Warcraft overall.
  • The subscriber count was down in the east, in part due to Diablo 3 release.
  • Patch 6.2 helped to stabilize the subscriber count in the last few weeks of the quarter.
  • Blizzard has been listening to players experiences during Warlords of Draenor and thinks players will be excited by the announcement this week
  • Tokens are included in this timeframe, as they launched in Q2.
  • Hearthstone, Heroes of the Storm, and Destiny combined now have more than 70 million registered players.
  • Blizzard Entertainment had the largest online player community in its history, with Q2 MAUsB up 50% year-over
  • Hearthstone engagement metrics nearly doubled year over year, largely on account of the new content and new platforms
  • Diablo III has now sold-through over 30 million units life-to-date globally.

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This article was originally published in forum thread: WoW Down to 5.6 Million Subscribers started by chaud View original post
Comments 1045 Comments
  1. Tomana's Avatar
    Somewhat predictable results, although more "ouch" than expected -_-
    This being said, they walked on way too much rakes in WOD, the biggest 2 being lack of open-world content (aka raid or die) and numerous "no fly" contradictory communications.
  1. mugutu's Avatar
    Not even a little surprised. If I didn't already have a raid team I'd have left months ago.
  1. mik11231's Avatar
    Groovy, I wonder what the hop for the new expansion will be and how long that will last
  1. shaithis's Avatar
    They'll spike back to >10M with each expansion, doubt they are too worried. This does explain the new strat of one expansion per year, no doubt.
  1. zrankfappa's Avatar
    thought it would be around 5m. just wait .. we still got a year before next expac. gonna be a ghost town!
  1. Backjauer's Avatar
    Not unexpected. There have been a number of issues in this expansion that made me consider quitting, but I will admit I'm still enjoying myself, as unfashionable as it is to admit that.
  1. shimargh's Avatar
    never more relevant D:
    tell them only that...
  1. Hordok's Avatar
    Time to go back to Vanilla and BC DO IT BLIZZARD
  1. XamFTW's Avatar
    Unbalanced PvP, and 20 man only Mythic is mainly what went wrong with WoD. Arena participation was almost at half a million last expansion and now it's barely 40k. There's also the fact that every small PvE guild is dying due to not being able to progress up to mythic because of limited rosters.
  1. Railander's Avatar
    Good.

    Hopefully now they will either make the game f2p or stop flooding us with e-shop stuff that taps developer's time from things that could actually go into our already subscription-based game.
  1. Miuku's Avatar
    Classes gimped to 3 buttons, Garrisons and no balance fixing through the entire expansion.

    I'm surprised it's not below 4M.
  1. Sheamus's Avatar
    Not surprised, the world feels dead, even trade chat is quiet on my server.
  1. Hugh Wattmate's Avatar
    I figured it would only be 700k at worst. Gob smacked it lost so many.

    I guess being stuck in the Garrison and not having to go to a town/cross faction area made me oblivious to just how many were leaving, In the past you could notice the drops by how many people were in say stormwind or Dalaran. These days i just login at my Garrison and get a summon to the raid and don't bother with pvp and the only pve i have done was for my flying and that didn't take long.
  1. Farseer's Avatar
    Hearthstone, Heroes of the Storm, and Destiny combined now have more than 70 million registered players.
    That is a LOT. Wonder how many people playing HotS specifically though
  1. Cudy's Avatar
    Would be interesting to see earnings plotted like this, one would think with paid character re-customization, paid xfters, game time tokens, mounts, et al that they could be getting more $$ now out of fewer people.
  1. Dextar's Avatar
    The sad part is, with the expansion still being so far out, there will be even more drops in Q3.
  1. Sanguinesun's Avatar
    Also isn't the mass 500k account bannings withing this quarter's time frame? Im sure some of them made new accounts and sub'd but that must've played some sort of sub number factors too in the drop.
  1. apoe's Avatar
    Quote Originally Posted by shaithis View Post
    They'll spike back to >10M with each expansion, doubt they are too worried. This does explain the new strat of one expansion per year, no doubt.
    That's optimistic. WoD had a lot of hype before launch, I doubt a 10 M sub spike every expac is going to happen, especially after this one.
  1. Rioo's Avatar
    Well my prediction was way wrong. Thought the tokens would be a bigger deal, but than again I guess the only people who can afford 40-50k gold per month are people who already play the game a lot.
  1. Backjauer's Avatar
    Quote Originally Posted by shaithis View Post
    They'll spike back to >10M with each expansion, doubt they are too worried. This does explain the new strat of one expansion per year, no doubt.
    That would be a false economy, if they do get to yearly updates we'd see that peak suffer diminishing returns quicker, and some folks don't want a yearly expansion, that sort of schedule would lead to some players feeling fatigued by the whole thing.

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