You'd be surprised with how many creams, soaps and what have you that contain skin bleaching compounds especially the lesser known brands. I know that there's initially outrage from people who hear about others bleaching their skin but then you'd be surprised at how prevalent skin bleaching within whites too. It's not just a minority (read: black/asian/hispanic) dilemma as the media often paints it out to be and you rarely hear about white celebrities being caught in skin bleaching scandals. Always the usual suspects such as Beyonce, Rihanna and other famous black people. Having said that without veering too much away from my original point I don't understand why skin lightening is a problem. You are guilty of it every time you use the flash light on your camera or position yourself in auspicious 'natural' lightening etc... It's not a big deal. Just get over it.