You’re absolutely right, they would go to your building instead of mine. However, if you could get $800 instead of the $600 you were getting before, are you saying that you would still keep it at $600? If you raised the price to $800, but found that you could raise it further still to $900 and keep 100% occupancy, you’re saying you wouldn’t? That’s the thing… if people have more available money, then you can raise your prices… period. Of course nobody is going to double the rent they’re asking, I pulled numbers out of my ass. That said, the principal remains the same. If there is more money to be earned from a market sector, then those in that market sector will find the most profitable price to charge.