Can you give us a hint on the percentages of Warcraft in your Cinema then? Our is that forbidden by contract?As a theater manager i can tell you that your not quite right.
It all depends on the movie. the bigger the movie the less the theater gets.
on a title like starwars the contracts break down per week. You agree to run X movie for so many weeks for a certain percentage if it does well you can extend.
Week 1 on starwars theaters got something like 1% of box office receipts with the rest going back to the studio.. by the time you got to week 10 the theater may be getting 40% (by then you are getting maybe 10 customers or less per showing) this is standard practice with the percentage going up or down based on how much the projected attendance may be for opening weekend.
regardless no theater makes its money off box office receipts.. that's from concessions.. there is a reason the cokes are 6.00 and higher.. everything in the theater from lease, payroll, equipment, everything.. has to be paid from concessions that's where they make the money so they don't really care about the percentage of box office receipts.. it will make up less than 20% of your overall profits